To promote the launch of a beautiful, rediscovered species of apple tree – and its delicious dessert apples – Britain’s largest commercial grower of ornamental and fruit trees came to us; having never sought the services of a PR & Design agency before. We designed the leaflet for ‘Little Pax’ to appeal to consumers and Buyers, as well as managing a national PR launch and attending trade horticultural events. All of the first years’ young trees were sold in a few months.