Tenbury Regal Trust launched a new Young Film-makers Challenge for local schools and colleges, with support from Heritage Lottery Funding. We have provided some beautiful photography featuring the refurbished cinema and museum, as well as a campaign logo and leaflets. The PR campaign reached a wide audience including local newspapers, What’s On websites and targeted lifestyle magazines.
Hobsons Brewery wished to increase brand awareness, brand loyalty and the wider appeal of its range of ales, by creating a recipe book incorporating dishes that use their ales as a key ingredient. We created a campaign identity and designed the promotional POS to reach publicans, restauranteurs, chefs, retailers, customers, press and associates. Everyone is encouraged to submit recipe ideas and winners will be included in the new book.
The Driving Standards Agency needed to increase the appeal of an existing motorcycle training scheme, as well as improving its take up by local authorities, road safety partnerships and motorcycling instructors. We created an instantly recognisable design and emotive imagery, together with copy produced by one of our professional copywriters, who is also a motorcycling enthusiast; so as to appeal to all bikers. Leaflets, posters and web banners are all downloadable for ease of use.
The launch of a new premier scooter outlet in Sheffield required a complete and cohesive marketing plan that started with a logo and brand development. Scooter Italiano needed a lifestyle-led advertising and direct mail campaign, as well as PR and press & media relations.
A rise in the popularity of cycling interests has also seen an increase in the number of cyclists involved in road traffic collisions. With this in mind, Road Safety GB Mercia asked us to design and develop a campaign aimed at drivers. Advans, posters, news stories and Facebook were all utilised. Take a look at the dedicated website. www.whatmattersmost.org.uk
To coincide with phase three of the national Department for Transport THINK BIKE, THINK BIKER campaign, Somerset Road Safety appointed us to produce a regional ‘Professionals’ campaign. Other road users are more likely to see bikes and respect riders if they conceive of the real person or personality behind the helmet. An outdoor campaign and posters were created to highlight the local public servants that ride motorcycles.